Petbarn Identity Redesigned Bookmark

I'm a sucker for good design and besides some smart thinking and great execution, this article, or rather its illustrations, on the brand redesign for Petbarn made me smile a lot. (found via DenseDiscovery)

The website also shows the fun illustrations and just hovering the navigation made me smile again :)

Screenshot of navigation on
A screenshot of the navigation on, displaying a cute cat illustration next to the sub navigation items of the cat section