The Provenance Framework Permalink: The Provenance Framework
The open-source rulebook for communicating impact and avoiding greenwashing is a good resource to check against claims made by brands, which often are unclear to what e.g. fully recyclable, climate neutral, etc. actually encompass.
This rulebook helps brands make shopper-facing social and environmental impact claims with integrity. It can also help consumers to better understand what certain claims mean and how it can be measured.