The Provenance Framework Bookmark

The open-source rulebook for communicating impact and avoiding greenwashing is a good resource to check against claims made by brands, which often are unclear to what e.g. fully recyclable, climate neutral, etc. actually encompass.

This rulebook helps brands make shopper-facing social and environmental impact claims with integrity. It can also help consumers to better understand what certain claims mean and how it can be measured.

Read about the framework or jump straight in.

Screenshot of the website