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“A brand is not what you say it is. It’s what they say it is.“

I really like this quote which opens Matthias’ post. I wanted to put this down, just to remember it.

Recently Matthias has been putting out some great stuff and it’s great to read this article and think: “It’s getting better indeed”. This post is about “thoughts on writing” and I really love it. It’s so spot on and there are many things in there which of course seem obvious in hindsight, but it’s great to read, and have the sometimes obvious put in good words.

“ Only by publishing your work and placing it out in the world and in front of other people it is truly complete.”

I recommend reading it. 💯


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