I’ ve been speaking to various people and friends quite a bit about how the web is going in a direction that to me doesn’t seem sustainable in the long run. Data Greed and tracking is getting out of hand and most people still believe this is the holy grail and the way to do things. And I strongly disagree.
Against an Increasingly User-Hostile Web is a great article, highlighting some of the major issues and provides a good overview and explanations to what is happening. It’s a long read, but well worth it.