Instagram & Target Ads Bookmark

I don’t use Instagram as much anymore as I used to, but sometimes when I post something and it “takes off” with a few more likes than usual. Once in a while I have look what happened and the other day I clicked a link in a new followers’ profile to have look at their shop and what they were selling. I found swimsuits and bikinis. Since then, I keep seeing ads from that shop on many sites I visit, again and again. Happy targeting. And such a waste of money. But most of all, not very targeted after all. I wish it would be something more useful that I liked.